SEO Trends 2020
Every day, online competition increases as we see new websites emerging and think of a more suitable strategy to bring our website on the top. Along with competition, technology is evolving too and keeping up to date with it will help to improve your business.
With some content and a good website, your business might be able to make it to google but in order to improve it to meet the high standards of engines, you need an SEO strategy.
SEO is not just having a good, user-friendly website but it entails special keywords that help the user find what they are looking for easily.
For that, you need to be updated with the upcoming SEO trends and make your business stand out in the online market.
Let’s have a look at the upcoming SEO trends of 2020:
User Experience is not just about the content or webpage, it is more about speed and interface as well. As a user, whatever takes longer to load, they will avoid it and if they have problems navigating through a webpage they’ll avoid it too.
This will decrease the on-site time too. Data says even a second can affect the visitors of a page.
Apart from load time, make sure you take extra care while building your website’s interface because that is what makes an impression on the visitor. If they find it easier to navigate they will visit more often. Large fonts, clear contrasts and relatable images make an impression on the visitor.
It just doesn’t improve the traffic but increases your ranking as well.
Many of us love watching YouTube videos to find solutions to our daily problems and similarly YouTube videos will help you improve your business.
YouTube has become the new TV so to attract people it must have a quality video that is informative as well as fun. In order to improve your SEO, you can optimize it by using keywords in headings and description that the most searched and related to your business.
Snippets are small answers that are listed above the organic search. They are a snippet that google might find the best answer to your question. These improve the search quality of Google and generate almost 55% of the total clicks.
In order to make your website one of the snippets try to give clear answers to the questions. This will bring your snippet way above the organic search.
Sometimes what we are googling is not just a small phrase or sentence. We may need to find something more. People often use full conversations to search for things.
Voice search gives you the liberty to search for long conversations without typing them. With the increased use of phones, Amazon Echo and voice controls people have turned to voice searches.
In order to optimize your website for voice search you will have to give it conversational tone. This helps you improve your ranking and generate more organic traffic.
It is estimated that by 2020 at least 50% of the searches will be initiated through voice and the content of the websites must also be tailored according to improve the organic traffic.
The modern world is mainly comprised of artificial intelligence today. Artificial Intelligence is one of the key factors that help to update searches.
In 2020 artificial intelligence will be the most important agents in determining if an article is valuable or not and consequently determine the search engine result as well as the algorithms. After that, it will determine the ranking.
So if you are looking to get a good ranking in 2020, make your content worth reading and reader specific so google and people both find it worth it.
Search Engine Options
Right now, Google takes the title of Best Internet Search engine and they constantly update their algorithms to improve searches and provide better search experience.
Google may be on the top but there are other engines as well like YouTube and Bing that also provide search. In order to target users who, use other platforms for search, you should make your website compatible with all other search platforms.
CTR and Dwell Time
One of the major determining factors of your SEO is the CTR or Click through rates. In layman language, it is the number of times people click on your website link. The Dwell time is also just as important. It is the time a user spends on a website before leaving it. The longer the dwell time the more informative he finds your website.
Google will identify this and improve your ranking as the dwell Time increases. CTR and Dwell time measures the satisfaction of the visitor and help make your website appear in the top few of the organic search results.
These SEO Trends of 2020 will definitely be a change for the SEO strategies but not that much. With google operating on user behaviour it is becoming more and more accurate. SEO is not just about keywords and rankings, it is about optimizing your website and with the knowhow of new trends you will be able to make better strategies.